Whether you're aiming to sell your website and monetize years of hard work or looking to acquire a profitable online business to expand your portfolio, choosing the right platform is crucial. This guide explores the leading marketplaces for buying and selling websites and online businesses in 2025, catering to various budgets and business models.
From established sites generating substantial monthly revenue to smaller ventures with growth potential, these platforms offer diverse opportunities. Each platform has unique features, fee structures, and focus areas, ensuring you find the right fit for your needs.
Key Platforms for Website Transactions
1. Flippa
Flippa is one of the most versatile marketplaces, hosting listings across all price ranges. You can find everything from modest $1,000 websites to high-value businesses exceeding $600,000. Its open nature means a wide variety of options, though it may require filtering to identify quality listings.
Available Assets: Blogs, eCommerce stores, Amazon FBA businesses, SaaS tools, apps, and domain names.
Seller Fees: A $49 listing fee for established websites, with success commissions ranging from 10% for sales under $50,000 to 5% for deals over $100,000.
Getting Started: Register an account to browse public listings or access confidential ones by contacting sellers directly.
2. Empire Flippers
Empire Flippers focuses on premium, vetted online businesses, typically listing sites priced at $15,000 or higher. Their rigorous screening process ensures legitimacy, with many businesses selling for hundreds of thousands or millions.
Available Assets: Content sites, eCommerce businesses, Amazon FBA ventures, and SaaS tools monetized through ads, affiliates, or direct sales.
Seller Fees: Tiered commission structure: 15% for sales under $1 million, decreasing to 2% for transactions exceeding $10 million.
Getting Started: Sellers must submit a detailed application. Buyers need to register, verify identity, and provide proof of funds to access listing details.
3. MicroAcquire
MicroAcquire specializes in connecting buyers with SaaS businesses and startups generating under $500,000 in annual recurring revenue. Its anonymous marketplace facilitates discreet negotiations until parties are ready to finalize deals.
Available Assets: Exclusively SaaS tools and startups below the $500,000 ARR threshold.
Seller Fees: No commissions for buyers or sellers. A premium service ($290/year) offers buyers early access to new listings.
Getting Started: Simple registration process for both buyers and sellers.
4. FE International
FE International curates a select inventory of high-quality online businesses, typically featuring 30–40 listings at any time. These range from niche content sites earning ~$20,000 yearly net profit to SaaS tools generating millions.
Available Assets: SaaS platforms, eCommerce stores, and content websites (blogs, review sites).
Seller Fees: Commission rates vary between 10–15%, based on deal size. No listing fees, with a 94.1% success rate for completed sales.
Getting Started: Sellers contact the team directly. Buyers apply for access to detailed listings or join the buyer network.
5. Motion Invest
Motion Invest offers a unique hybrid model: sellers can list sites on the marketplace or sell directly to the company for immediate payment. It primarily caters to content-based sites monetized through affiliate marketing.
Available Assets: Content websites focused on affiliate monetization.
Seller Fees: No fees for direct sales to Motion Invest. Marketplace sales incur a 20% commission under $20,000 and 15% above.
Getting Started: Sellers submit sites via a form. Buyers browse listings and register to view URLs.
6. BuySellEmpire
With a network of over 10,000 users and a 93% deal closure rate, BuySellEmpire facilitates transactions across various online business types. It maintains a curated but smaller listing pool.
Available Assets: Content sites, eCommerce stores, SaaS tools, and Amazon FBA businesses.
Seller Fees: Success-based commissions ranging from 4% to 10%, depending on sale price.
Getting Started: Sellers request free valuations. Buyers join the email list for new deal notifications.
7. SideProjectors
SideProjectors is a budget-friendly marketplace for smaller online projects and businesses. It emphasizes low costs and simplicity.
Available Assets: eCommerce stores, content sites, SaaS tools, and various online projects.
Seller Fees: No sales commissions. Optional premium listing upgrades available for under $10 monthly.
Getting Started: Browse listings or submit projects directly on the website.
8. Sedo
Sedo specializes exclusively in domain name transactions, offering fixed-price sales, auctions, and broker services for high-value domains.
Available Assets: Domain names only.
Seller Fees: Commissions typically range between 10–15% of the final sale price.
Getting Started: Immediate access for buyers and sellers to browse or list domains.
9. Digital Point Forum
This forum-based marketplace offers a no-frills approach to buying and selling websites and domains. While it lacks curation, it charges no commissions.
Available Assets: Various website types and standalone domains.
Seller Fees: No listing or success fees.
Getting Started: Register an account and access the marketplace forum.
10. Freemarket
Freemarket, part of Freelancer.com, focuses on smaller websites and domain names. It's suitable for modest transactions rather than high-value deals.
Available Assets: Websites and domain names.
Seller Fees: Free basic listings. Featured ($30) or private ($25) listings available. A flat 5% commission on sales.
Getting Started: Requires a Freelancer.com account to list or bid.
Essential Tips for Buying and Selling Websites
For Sellers
- Seek Multiple Valuations: Utilize free valuation services from several brokers to understand your website's market worth.
- Value Broker Services: Paying commissions can be worthwhile if brokers secure higher sale prices than solo efforts.
- Prepare Documentation: Maintain organized analytics, revenue proofs, and financial records to build buyer confidence.
- Protect Privacy: Use platforms that disclose URLs only to verified buyers to prevent competitor awareness.
- Systematize Operations: Develop clear processes for content creation, marketing, and administration to ease transition for new owners.
For Buyers
- Conduct Thorough Due Diligence: Prioritize platforms that verify listing authenticity to reduce risks.
- Define Your Buyer Profile: Understand whether you're seeking growth projects, stable income generators, or strategic acquisitions.
- Review SEO Health: Investigate backlink profiles and search strategies to avoid penalties or unsustainable practices. 👉 Explore due diligence tools
Frequently Asked Questions
What is the typical commission when selling a website?
Commissions vary by platform and sale size. Generally, they range from 2% to 20%, with most marketplaces charging 5-15%. Higher-value transactions often qualify for reduced percentage rates.
How do I determine my website's value?
Value is based on multiple factors: monthly revenue, traffic quality, niche competitiveness, growth potential, and asset age. Most brokers offer free valuations based on these metrics.
What documentation do I need to sell my website?
Prepare analytics reports (Google Analytics), revenue verification (payment processor statements), expense records, and documentation of any intellectual property or contracts.
Are there any upfront costs to list my website for sale?
Some platforms charge listing fees (typically $50-$100), while others operate on success-based commissions only. Many premium brokers charge no upfront fees.
How long does it typically take to sell a website?
The process usually takes 1-6 months, depending on price, niche, and platform. Premium marketplaces often facilitate faster sales due to their vetted buyer networks.
What are the red flags when buying a website?
Warning signs include inconsistent revenue reports, traffic spikes from questionable sources, lack of transparency, and poor documentation. Always verify claims through third-party tools.
Start Your Website Transaction Today
Now that you're familiar with the leading platforms, you're ready to embark on your website acquisition or sale journey. For established businesses generating significant monthly revenue, premium brokers like Empire Flippers or FE International offer curated, high-quality opportunities. If you prefer a broader marketplace with diverse options, Flippa provides the most comprehensive selection.
👉 Discover advanced transaction strategies
Remember to align your choice with your specific goals, budget, and risk tolerance. Whether buying or selling, proper preparation and platform selection significantly impact your success in the website marketplace.