Doodles NFT stands as a captivating and vibrant collection within the Web3 digital art and collectibles space. Launched on October 17, 2021, with an initial mint price of 0.123 ETH, the project rapidly gained traction, reaching a peak price of 20 ETH by May 2022. Beyond its unique artwork, Doodles distinguishes itself through innovative reward structures and a clear ambition to evolve into a comprehensive Web3 entertainment brand. This guide explores the core aspects of the Doodles ecosystem, its milestones, and its market performance.
Understanding the Doodles NFT Collection
The Doodles NFT collection consists of 10,000 algorithmically generated digital art pieces. The project was brought to life by three prominent artists operating under pseudonyms: Evan Keast (known as Tulip), Scott Martin (Burnt Toast), and Jordan Castro (Poopie). Keast and Castro were already well-regarded in the NFT community for their foundational work on the 2017 project, CryptoKitties. Martin had built a strong reputation by minting his own art and contributing significantly to the NFT space. Together, they combined their talents to create a profile picture (PFP) project that has grown into a broader entertainment community.
The collection showcases a diverse cast of characters, including humans, cats, apes, pickles, skeletons, aliens, and even sentient flames. Each NFT is unique, with its rarity determined by a combination of traits. While the Doodles team has not released an official trait ranking, community-driven websites like Rarity Sniper provide unofficial guides for collectors.
Different Types of Doodles NFTs
The Doodles ecosystem has expanded to include several interconnected collections and utility assets.
Doodles (Genesis Collection)
This is the original collection of 10,000 NFTs. Ownership grants access to exclusive experiences like Space Doodles, provides community voting rights, and offers early access to products and real-world events. Holders are encouraged to collaborate with the founding team to help shape the project’s future direction.
Doodles 2
Announced as the next evolution, Doodles 2 focuses on customization. It introduces a base character that owners can personalize with a wide array of clothing and accessory NFTs. This allows each individual to create a truly unique and personal avatar without incurring gas fees, as the wearables are stored on-chain.
Dooplicator
The Dooplicator is a utility NFT designed for use in the upcoming "Doodles 2" experience. Its primary function is to allow holders to create wearable items based on traits from the original Genesis collection, effectively bridging the two projects and rewarding long-term supporters.
Doodlebank
The Doodlebank functions as the project's community treasury and decentralized governance (DAO) system. Proposals and roadmap discussions are managed through a dedicated forum. Governance power is directly tied to NFT ownership, with one NFT equaling one vote.
Space Doodles
Space Doodles is a special collection where each Genesis Doodle NFT can be "wrapped" into a unique spaceship NFT with its own set of traits. This conversion is done through the official Doodles.app portal. A holder cannot possess both the original Doodle and its Space Doodle version simultaneously.
Genesis Box
The Genesis Box is a mystery-box-style NFT. Each box contains two randomized wearable NFTs for Doodles 2 and a beta pass granting early access to the Doodles 2 platform.
Key Milestones and Ecosystem Growth
The Doodles project has achieved several significant milestones that underscore its growth from a PFP project to an entertainment brand.
Equity Financing
A major vote of confidence came on September 13, 2022, when Doodles announced a $54 million equity funding round. This investment was led by Seven Seven Six, the venture capital firm founded by Reddit co-founder Alexis Ohanian.
Launch of Space Doodles
In March 2022, the team launched the conversion portal for Space Doodles. This feature allowed Genesis holders to transform their static character NFT into a dynamic spaceship NFT and back again at any time, adding a new layer of utility and engagement.
Doodles Records
In a move to expand into music, Doodles established a partnership with Columbia Records. This division, named Doodles Records, aims to release music albums. A key innovation allows holders to attach original music to their Doodles 2 NFTs, further enhancing personalization.
The Evolution of Doodles 2
The full vision for Doodles 2 was unveiled in June 2022. It promises a seamless experience for customizing avatars with various wearables. The project will be supported by other assets like the Dooplicator and Genesis Box, creating a rich, interconnected ecosystem for holders. 👉 Explore more strategies for NFT customization
Doodles NFT Market Analysis
Understanding the market performance of Doodles provides insight into its liquidity and collector demand.
Market Capitalization and Trading Volume
Data from platforms like NFTGo.io shows that Doodles maintained relatively stable liquidity even during the bear market of late 2022. After reaching an all-time high trading volume of over 240,000 ETH in April 2022, the project continued to see consistent activity, demonstrating resilience.
Wash Trading Analysis
A sign of a healthy, organic market is low wash trading activity. Analysis indicates that the Doodles collection has had nearly negligible wash trading volumes. The highest recorded instance was in December 2022, with a total of 6,192.83 ETH across 893 sales, suggesting the core trading activity is genuine.
Notable Sales
The highest sale to date was Doodles #6914, which sold for 269.69 WETH in January 2022. This NFT, with five traits and a rarity rank of #12 on Rarity Sniper, has had three owners. Other top sales include Doodles #2238, #44, #7675, and #5337, which sold for an average of nearly 250 ETH each.
The Doodles Roadmap and Future Vision
Co-founder Evan Keast has consistently stated that the ultimate goal for Doodles is to become a leading Web3 entertainment company. The roadmap includes further integration of music, gaming, and animation into the brand.
A critical strategy for mainstream adoption is simplifying the user experience. Initiatives like allowing purchases with credit cards instead of cryptocurrency lower the barrier to entry, potentially expanding the user base far beyond crypto-native audiences.
Frequently Asked Questions
What makes Doodles NFT different from other PFP projects?
Doodles differentiates itself through its strong emphasis on community governance, high-profile partnerships, and a clear vision to expand beyond static images into a full-fledged entertainment brand encompassing music, games, and animation.
How do I participate in Doodles community governance?
Ownership of a Genesis Doodles NFT grants you voting rights in the Doodlebank DAO. Each NFT represents one vote, which can be used on proposals posted on the project’s official forums to decide on treasury use and project direction.
Can I customize my Doodles NFT?
The original Genesis Doodles are static. However, the upcoming Doodles 2 platform will allow for extensive customization using wearable NFTs. Owners will be able to change their avatar's appearance and even attach music, creating a dynamic NFT.
What is the utility of a Genesis Box?
The Genesis Box is a loot box NFT that contains two random wearable items for use in Doodles 2 and a beta pass that grants early access to the Doodles 2 platform when it launches.
Is Doodles a good investment?
Like all NFTs, Doodles carries inherent market risk and value volatility. Its strong community, reputable team, successful funding round, and ambitious roadmap have contributed to its resilience. However, prospective buyers should always conduct their own research (DYOR) and invest responsibly. 👉 Get advanced methods for evaluating digital assets
How does the Dooplicator work?
The Dooplicator is a utility item that will let holders "replicate" rare traits from their original Genesis Doodle and turn them into wearable items for their Doodles 2 avatar, carrying the rarity and history of the first collection into the new experience.
Conclusion
Doodles NFT is a colorful and ambitious project created by a talented team with proven experience. Its cheerful aesthetic and community-driven approach have fostered a dedicated following. While the future of any NFT project is uncertain, Doodles has positioned itself for long-term growth by building a robust ecosystem with tangible utility, strong partnerships, and a clear vision for becoming a leading name in Web3 entertainment.