In a recent interview at Consensus Hong Kong 2025, OKX President Hong shared valuable insights into the exchange’s strategic global expansion, its focus on both retail and institutional users, and the growing significance of Asian markets in the crypto ecosystem. Here’s a detailed look at the key points discussed.
OKX’s Role in Global Crypto Markets
OKX has been actively expanding its presence worldwide, with a strong emphasis on providing compliant and reliable services. The exchange has made significant strides in regions like Dubai, Australia, and the European Economic Area (EEA), offering a wide range of products tailored to both retail and institutional users.
According to Hong, OKX is the first and only exchange in Dubai to provide derivative trading services for both retail and institutional clients. Similarly, in Australia, the platform operates under full regulatory compliance, serving users with a variety of crypto products. This commitment to合规化 (compliance) and innovation positions OKX as a key player in the global crypto landscape.
Retail User Behavior and Trends
Over the past 12–18 months, OKX has observed notable shifts in retail user behavior. While trading remains popular, there’s a growing interest in long-term holding strategies, particularly in assets like Bitcoin, Ethereum, and Layer 1 tokens. Additionally, yield-generating products, both on-chain and off-chain, have gained traction among users seeking sustainable returns.
Hong highlighted that Asian markets, in particular, show a balanced mix of active trading and long-term investment. This trend reflects a maturing user base that is increasingly looking for diversified crypto opportunities beyond mere speculation.
The Rise of Self-Custody Wallets
One surprising development has been the rapid adoption of OKX’s self-custody Web3 wallet. Hong noted that the total assets held in these wallets have surpassed those in centralized exchange (CEX) accounts, indicating a strong user preference for security and control over their digital assets.
This shift was unexpected but aligns with OKX’s ongoing investments in infrastructure and user-centric products. The wallet’s一站式 (all-in-one) functionality has made it a popular choice among crypto enthusiasts, facilitating seamless access to DeFi protocols, NFTs, and other Web3 services.
Building Communities in the Crypto Space
Unlike traditional exchanges, OKX places a strong emphasis on community building. Hong explained that the exchange’s value proposition extends beyond trading—it’s about creating meaningful experiences for users through localized services and engagement.
OKX has achieved regulatory approvals in multiple jurisdictions, including 28 EEA countries, Singapore, and Australia. This合规化 (compliance) focus enables the exchange to offer tailored products, such as fiat onboarding and trading bots, while fostering trust within local communities.
In the Web3 space, OKX actively participates in crypto-native communities, supporting various blockchains and protocols. By integrating liquidity and addressing user needs, the exchange aims to empower responsible trading and long-term growth.
Institutional Services and Future Plans
Institutional clients form a core part of OKX’s business strategy. The exchange provides high-liquidity trading products and innovative solutions for hedge funds and professional traders. Despite challenges in areas like lending, OKX continues to expand its institutional offerings through合规化 (compliant) frameworks.
Looking ahead, OKX plans to enter the US market after completing a brand refresh. In Europe, the exchange will focus on navigating country-specific regulations to enhance localization. Additionally, localized products for Singapore, Australia, and Dubai are in the pipeline, aiming to provide users with more tools and services.
Hong emphasized that OKX prioritizes user education and risk management, especially for complex products like perpetual contracts and options. The exchange collaborates with partners to ensure traders understand the risks and opportunities involved.
Frequently Asked Questions
What makes OKX unique in the crypto exchange space?
OKX stands out due to its strong focus on compliance, innovative products like self-custody wallets, and a commitment to serving both retail and institutional users globally. Its presence in key markets like Dubai and Australia further reinforces its competitive edge.
How does OKX ensure user safety with complex trading products?
The exchange implements strict合规化 (compliance) checks in regulated markets and partners with educators to promote responsible trading. OKX avoids short-term profit motives and instead focuses on long-term user success.
What are OKX’s expansion plans for the US and Europe?
OKX aims to enter the US market after a brand overhaul. In Europe, it will continue to adapt to local regulations across EEA countries while expanding its product offerings.
Why has OKX’s self-custody wallet gained popularity?
The wallet offers integrated access to DeFi, NFTs, and other Web3 services, giving users full control over their assets. Its user-friendly design and security features have driven rapid adoption.
How does OKX support institutional clients?
OKX provides high-liquidity trading, derivative products, and合规化 (compliant) services tailored to institutional needs. The exchange also offers educational resources to help traders navigate market risks.
What trends is OKX observing in Asian markets?
Asian users are increasingly balancing active trading with long-term investments. There’s also growing demand for yield products and diverse crypto assets beyond major tokens.
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Note: This article is for informational purposes only and does not constitute financial advice. Digital assets involve risks; please consult a professional before investing.