In a significant shift, Meta has announced a major update to its advertising policies, allowing a broader range of cryptocurrency-related ads across its platforms. This decision reflects the growing maturity of the cryptocurrency industry and increased regulatory acceptance worldwide. Users can now expect to encounter more promotions for digital currencies, trading platforms, and wallet services on Facebook, Instagram, and other Meta-owned services.
The company had initially imposed a blanket ban on such advertisements in early 2018 due to concerns over misleading promotions and potential fraud. However, as the industry evolved and regulatory frameworks developed, Meta began cautiously relaxing these restrictions. By mid-2018, it introduced a partial lift, requiring advertisers to undergo an approval process. The following year, blockchain technology ads were permitted, signaling a gradual opening.
Now, Meta is expanding eligibility even further. Previously, only crypto businesses licensed by one of three specific global regulators could advertise. The new policy recognizes approvals from 27 regulatory authorities across numerous jurisdictions. This includes financial regulators in the United States, Australia, Canada, Finland, France, Germany, Hong Kong, Indonesia, Japan, Malaysia, the Netherlands, Norway, the Philippines, Singapore, South Korea, and the United Kingdom.
What Cryptocurrency Ads Are Now Allowed?
Under the updated policy, advertisements for cryptocurrency platforms, software, and products—such as exchanges, digital wallets, and mining hardware or software—are permitted, provided the advertiser holds a relevant license from one of the approved regulators. This ensures that promoted services meet certain legal and operational standards, offering users a layer of protection.
However, not all crypto-related content requires pre-approval. Exceptions include educational materials, news articles about cryptocurrencies or blockchain, non-fungible tokens (NFTs), and certain types of wallets that solely offer storage capabilities without trading functions. This distinction helps support informative content while maintaining controls on promotional material.
Why Did Meta Change Its Policy?
Meta cited the “increasing maturity and stability” of the cryptocurrency sector as a key reason for the update. As governments and international bodies have developed clearer regulations, the responsibilities and expectations for industry participants have become better defined. This regulatory progress allows Meta to rely more on official licenses and less on internal review criteria, streamlining the ad approval process.
This move aligns with broader trends in the tech and finance industries, where digital assets are increasingly integrated into mainstream economic systems. For advertisers, it represents a new opportunity to reach global audiences through one of the world’s largest advertising networks. For users, it means greater exposure to crypto offerings, albeit with enhanced safeguards.
How to Advertise Cryptocurrency on Meta Platforms
Businesses looking to promote cryptocurrency products must first obtain a license from one of the 27 recognized regulatory authorities. Once licensed, they can submit an application to Meta, providing details about their services and compliance status. Ads must also adhere to Meta’s general advertising policies, which prohibit misleading claims and deceptive practices.
It’s important for advertisers to stay updated on regulatory changes, as the list of approved jurisdictions may expand further. For those interested in exploring advertising options, comprehensive guidance is available to help navigate the requirements. 👉 Learn more about advertising eligibility
Frequently Asked Questions
What types of cryptocurrency ads require approval?
Ads promoting cryptocurrency exchanges, wallets, mining products, or trading platforms require a license from an approved regulator. Educational content, news, and non-promotional blockchain information typically do not need pre-approval.
Which countries' regulators are recognized by Meta?
Meta now accepts licenses from regulators in over 20 countries, including the U.S., UK, Japan, Germany, Australia, Singapore, and South Korea, among others.
Why did Meta decide to ease these restrictions now?
The company points to the growing regulatory clarity and industry maturity, which have established clearer standards and reduced risks associated with cryptocurrency advertising.
Can anyone now advertise cryptocurrency on Facebook?
No, only entities holding a valid license from one of the specified regulators can run promotional ads. Unlicensed promotions remain prohibited.
What should users do if they see a suspicious crypto ad?
Users should report the ad directly to Meta using the platform’s reporting tools. This helps maintain a safe and transparent advertising environment.
Will this change lead to more cryptocurrency scams on Meta platforms?
Meta’s policy is designed to prevent scams by requiring advertisers to be licensed and comply with strict guidelines. While no system is perfect, these measures aim to reduce fraudulent activity.
This policy update marks a new chapter for cryptocurrency advertising, balancing opportunity with accountability. As the digital asset landscape continues to evolve, such changes are likely to foster greater innovation and user engagement.